Description

PersonalizeWP is the most comprehensive personalization plugin for WordPress, giving you everything you need to create unique experiences for every visitor to your site.

Built by Filter, an award-winning WordPress agency, PersonalizeWP brings enterprise-level personalization capabilities to WordPress sites of all sizes. The plugin is battle-tested on high-traffic sites and designed to work perfectly with cached environments.

With PersonalizeWP, you can show or hide any block in the WordPress editor based on visitor characteristics, build detailed visitor profiles, create content variations, segment your audience, and track engagement through lead scoring – all without writing a single line of code.

Complete Personalisation Toolkit

PersonalizeWP includes everything you need to personalize your WordPress site:

Display Conditions Control exactly who sees your content with rules based on device type, location, time, user behavior, and dozens of other conditions. Combine multiple rules with AND/OR logic for precise targeting.

Visitor Profiles Automatically build comprehensive profiles for each visitor, tracking their journey through your site, pages visited, forms completed, and engagement levels.

Custom Profile Fields Capture and store specific visitor information through forms and interactions, then use this data to trigger personalized content throughout your site.

Content Variations Create multiple versions of any content block and automatically show the right version to each visitor based on their profile or behavior.

Segments Group visitors with similar characteristics or behaviors into segments for scalable personalization across your entire site.

Lead Scoring Automatically assign scores to visitor actions to identify your most engaged prospects and trigger appropriate content or offers.

REST API Access visitor data programmatically with our REST API endpoints. Build custom features like recently viewed products, personalized recommendations, or dynamic content based on visitor activities and segments.

Product Collection Block Display personalized product recommendations with our WooCommerce Product Collection block. Show « Previously Viewed Products » or « Products For You » without any manual configuration.

Access Controls Restrict content to specific users or groups with password protection, user role restrictions, and other access control options.

Built-in Personalisation Rules

Start personalizing immediately with pre-configured rules:

Visitor behavior

New vs returning visitors
Time spent on page (10s, 30s, 1 minute, custom)
Pages visited
Last visit date

Location & Time

Country
Time of day (morning, afternoon, evening, custom)
Day of week
Date ranges

Device & Technology

Desktop, tablet, or mobile device detection
Browser type and language
Operating system

User Status

Logged in/out status
User roles and capabilities
User metadata

Traffic Sources

Referrer URL
UTM parameters
Query strings

WooCommerce Integration

Cart contents and value
Products in cart
Purchase history
Customer lifetime value
Time since last order
Product categories purchased
Order completion status

Advanced Features

Form Integrations Capture visitor data seamlessly with native integrations for:
– Gravity Forms
– Ninja Forms
– WS Form

Block Editor Integration Works with any WordPress block including:
– Native WordPress blocks
– WooCommerce blocks
– Kadence Blocks
– ACF Blocks

Performance Optimised
– Works perfectly with cached sites and CDNs
– Cookieless tracking for privacy compliance
– Lightweight and efficient
– No impact on page load speed

See It In Action

Visit our website for detailed documentation, tutorials, and real-world personalization strategies. Check out our Knowledge Base for setup guides and best practices.

If you’d like to find out more about the PersonalizeWP, then you can visit our website, which provides information, knowledge base articles, tutorials, tips and tricks and access to support documentation.

Contributing & Support

PersonalizeWP is open source and we welcome contributions from the WordPress community.

Report Issues Found a bug or have a feature request? Report it on our GitHub Issues page.

Contribute Code Want to contribute? Check out our GitHub repository for the latest development version and contribution guidelines.

Stay Updated
– Website
– Follow us on Bluesky
– Sign up for our newsletter in the plugin settings

Join our email list via the plugin settings to receive updates, tips, and personalization strategies. The signup form connects to PersonalizeWP.com – see our terms for details.

Screenshots

PersonalizeWP dashboard screen
Rules personalization screen – Add a new rule to use in the Block Editor
Segments personalization screen – Add a new segment to organize your visitors
Settings screen – signup for our newsletter

Blocks

This plugin provides 4 blocks.

Product Collection Create personalized product collections that adapt to each visitor. Choose between showing recently viewed products or segment-based recommendations.
Content Variations Show different variations of your content to specific users depending on which conditions they match, with a fallback for everyone else.
Content Variation A group of one or more blocks that displays different content to the fallback.
Default Content The fallback content that is displayed when no variation conditions are matched.

FAQ

What is PersonalizeWP?: PersonalizeWP is a comprehensive WordPress personalization plugin that lets you show different content to different visitors based on their behavior, characteristics, and context. Built by Filter, it brings enterprise-level personalization features to WordPress sites of all sizes.
Do I need coding skills to use PersonalizeWP?: No coding required. PersonalizeWP integrates directly with the WordPress Block Editor. Simply select any block, choose your personalization rules from the sidebar, and decide whether to show or hide content when those rules match.
Does it work with page caching?: Yes. PersonalizeWP is specifically designed to work with cached sites, including popular caching plugins and CDN services like Cloudflare. Your personalized content displays correctly without affecting site performance.
Can I track how visitors interact with my site?: Yes. PersonalizeWP automatically builds visitor profiles that track page views, form submissions, time on site, and other interactions. You can also add custom profile fields to capture specific information relevant to your business.
Can I use it with WooCommerce?: Absolutely. PersonalizeWP includes deep WooCommerce integration with rules for cart contents, purchase history, customer lifetime value, and more. Plus, our Product Collection block makes it easy to show personalized product recommendations.
What’s the difference between segments and rules?: Rules are conditions you apply to individual blocks (e.g., « show this to mobile users »). Segments are saved groups of visitors who share characteristics (e.g., « Frequent Buyers »), making it easier to target the same audience across multiple pieces of content.
How does PersonalizeWP handle visitor privacy?: PersonalizeWP uses cookieless, first-party tracking. All visitor data stays on your server, giving you complete control over privacy and data management.
How do I get support or report bugs?: Report bugs and request features on our GitHub Issues page. For documentation and guides, visit our Knowledge Base.
Can I contribute to PersonalizeWP?: Yes! PersonalizeWP is open source. Visit our GitHub repository to contribute code, report issues, or suggest improvements.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“PersonalizeWP” is open source software. The following people have contributed to this plugin.

“PersonalizeWP” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “PersonalizeWP” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

3.2.2

Enhancement: Group our custom blocks within a PersonalizeWP block category.
Tweak: Update the logo on our custom blocks to match the new branding.
Enhancement: Add better sanitizing of URLs when using them for API authentication tokens.
Bug fix: Fix JS error that occurred on some of our forms that used auto complete fields, causing those fields to be incorrectly disabled.
Bug fix: Fix loading error that occurred with the WooCommerce Category Quantity in Cart condition, causing it to not appear.
Bug fix: Fix fatal error that occurred when attempting to uninstall/delete PersonalizeWP.

3.2.1

Bug fix: Fix database migration of Pro addon which wouldn’t automatically run if you didn’t visit your admin.

3.2.0

Added: All features previously restricted to the Pro addon are now in PersonalizeWP. Such as Segments, Lead Scoring, Visitor Profiles and Content Variations.
General: All new branding, with new images and colors throughout.
Enhancement: Updated admin to better follow plugin guidelines.
Enhancement: Updated HTML of admin screens for increased accessibility.
Enhancement: Removal of Bootstrap CSS library, shrinking admin CSS by 83%.
Enhancement: Database for location detection updated for winter 2025.
Enhancement: Updates various filters related to personalization of blocks for easier extending by developers.
Enhancement: Refactoring of many classes for removal of duplicated code and easier maintainence.
Bug fix: Fix bug with use of User IDs or User Roles with Content Variation Blocks.
Bug fix: Fix bug with use of WooCommerce Memberships and WooCommerce Subscriptions on Content Variation Blocks.
Bug fix: Fix JS variable reference when using visitor data on the frontend.

3.1.0

Enhancement: Added security with CORS control and API keys to allow headless setups.
Tweak: Removed feature where blocks using specific rules were counted and linked to. It wasn’t a consistent feature, so we’ve removed it to speed the admin up.
Bug fix: Re-arranged some of our block editor controls to better follow React standards.

3.0.2

Enhancement: Update admin JS to add some extra checks and reduce errors.
Bug fix: Fix bug when our Personalize panel for blocks would sometimes collapse when it shouldn’t.
Bug fix: Fix bug where a Gravity Form block could no longer be Personalized due to an error occurring with the block editor.

3.0.1

Enhancement: Ensure frontend JS can be loaded in any order, in case performance plugins mess with our deferment or script ordering.
Enhancement: Modernize frontend inline JS to use correct core functions.
Bug fix: Sometimes updated options in settings didn’t show as changed, now they will.
Bug fix: Ensure schema correctly shows within our REST API settings endpoint.

3.0.0

Added: Extended Date Rule condition to allow Days After or Days Before a specific date.
Added: New User Meta Rule condition to target based on a logged in users meta data.
Enhancement: Allowed expansion of Rule editing form by PersonalizeWP Pro and other add-ons.
General: Updated knowledge base links to use newly expanded help system.
General: Lite rebrand and removal of Pro upsells.
General: Deactivated the onboarding wizard as it wasn’t magical enough.
General: Added Pro Tracking variables to be sent within API calls, for easier validation.
Bug fix: Adjusted admin CSS during Rule creation and editing screens.
Bug fix: Stopped Rules sometimes saying they still needed to have a category.
Bug fix: Corrected inputs within Rule editing screens sometimes having the wrong placeholder.

2.9.0

General: Tweak loading of plugin and settings to support later translations when WP is ready
Bug fix: Better detect duplicate blocks when duplicating content within WP
Bug fix: Remove excess HTML shown within Rule create admin screen
Tweak: Correct spellings of some words to better support default language
Tweak: Adjust name of action to correct misspelling
Confirms the plugin is tested up to WordPress 6.8

2.8.0

Added: Rules no longer have to have a category.
Added: Removed default legacy DXP support. Now requires explicit opt-in via our new Performance screen on settings to support non-migrated personalized blocks.
Enhancement: Any blocks that have been personalized within the block editor now have an outline so they are easier to identify.
Enhancement: Editor UI icons have migrated from the legacy Dashicons to WordPress’ up to date Icon Library.
Enhancement: Editor UI panels are now closed by default.
Enhancement: Split up admin CSS to better support Site Editor and Blocks API v3.
Enhancement: Editor UI limits changes to one panel at a time for clarity. If a panel notices a setting it wouldn’t use, it marks itself as disabled. c
Tweak: Additional Editor UI changes around help text and layout to make things less confusing.
Tweak: Changes to the Rules editing form, adding help text and highlighting required fields.
General: Adjusted dashboard tiles, with greater highlight of the features of the Pro addon.
General: Adjusted titles of menu items.
General: Removed Black Friday promotion.

2.7.0

Added: New browser language Rule condition. Target based on specific language such as Spanish – United States (‘es-us’), or more generically Spanish (‘es’).
Added: Device Type Rule conditions can now target Windows, macOS and Linux computers.
Enhancement: Settings screen now warns if attempting to navigate away without saving.
Enhancement: Various layout adjustments, of screens and the editor UI, especially to better support changes to Pro screens.
Tweak: Correct invalid HTML usage around field descriptions on Settings screen.
Tweak: Capitalisation of various button and field labels for consistancy.

2.6.0

Added: Blocks within the Site Editor can now be assigned Personalization Rules.
Added: New UTM Tag Rule conditions for utm_campaign, utm_content, utm_medium, utm_source, and utm_term.
Added: Plugin added Standard rules can now be edited or deleted if required.
Enhancement: Performance improvements with our Block Editor UI.
Enhancement: Database for location detection updated for 2024.
Bug fix: Days since last visit tracking now correctly, rules using this condition should now display properly.
Bug fix: Ensure that blocks don’t share the same IDs causing incorrect content to be shown.
Bug fix: Duplicated blocks retain their new IDs, ensuring they can be correctly edited, even when cached.
Bug fix: Time elapsed rule conditions correctly show their qualifier (30 seconds etc) rather then appearing unset.
Tweak: Dashboard changes to better highlight Pro features.
Tweak: Updated our block editor UI, adjusting text and adding help descriptions.
Tweak: Fix invalid HTML of some admin screens.
Tweak: Minor adjustments to design of some screens.

2.5.0

Added: New WooCommerce Rule on Cart Contents. Add condition based on empty/not empty.
Added: Rules previously within our Pro addon covering Referrers, Query Strings, Cookies, and WooCommerce Total Spend/Products purchased
General: Rules are now order alphabetically for ease
Performance: Adjusted loading to decrease memory usage
Enhancement: Code modernisation
Enhancement: Addition of Integration support for 3rd party plugins
Bug fix: WS Forms now initialise correctly after loading
General: Update readme with new rules

2.4.1

Bug fix: Correct the detection of operating system on mobiles and tablets, which was causing blocks to fail being displayed

2.4.0

Enhancement: Added new Rule type, Day of Week. Show/hide blocks based on a particular day of the week
Bug fix: Ensure correct condition operator value against Rules during creation, fixes empty column values
Bug fix: Ensure uid param existence before requesting blocks to display
General: Update rule conditions text to use Title Case capitalisation
General: Update readme with new rule and clarifications

2.3.0

Accessibility: Use button components in PersonalizeWP editor panel to increase keyboard and screenreader support
Enhancement: Append URL fragment identifier (hash) to query string argument for Rules
Enhancement: Adjust plugin settings to take better advantage of autoloading options in WP 6.6
Enhancement: Expand code logic of Rule conditions to allow matching on any singular condition rather than just all
Bug fix: Blocks located in patterns that contain Personalization settings now use the correct post ID to display on the frontend
Bug fix: Restore skip redirection check on activation for older WordPress versions between 6.5 and 6.5.4
Performance: Adjust onboarding message option to remove excess db call when dismissed
Confirms the plugin is tested up to WordPress 6.6

2.2.1

Bug fix: Correct versioning within readme to trigger plugin update
Bug fix: Relocated JS src file for admin editor

2.2.0

Added: Feature to delay initialisation of Javascript until user interaction to improve CLS and perceived site speed
Code Modernization: Optimize script loading to improve frontend speed
Code Modernization: Optimize admin scripts for block editor
General: Tweak to Onboarding Wizard so it doesn’t trigger so often
General: Tweaks to admin CSS and our editor panels
General: Adjustments to some strings to add translation context
Bug fix: Ninja Form not initialising correctly upon insertion
Bug fix: Error with newsletter signup if slow/no server response
Miscellaneous code quality improvements

2.1.0

Made the Onboarding wizard UI a little easier to follow
Increased HTML compatibility across admin with Onboarding wizard
Bug fix: Styling around our Onboarding, such as an icon not showing within all browsers
Updated readme

2.0.0

Added: New feature, Onboarding wizard to help new users with initial setup
Updated settings screen to allow easier expanding by premium addons
Changed notices to better follow default WP admin notices
Suppress non-PersonalizeWP admin notices when on PersonalizeWP admin pages
Changed some HTML templates to better follow modern CSS, removing some use of Bootstrap
Tweaked CSS to allow easier reuse across plugin versions
Upgraded some parts to more modern PHP, grouping REST API endpoints
Bug fix: Editing a rule with non-supported rule conditions
Bug fix: Issue when activating on WP 6.5 not suppressing the activation redirect
Bug fix: PersonalizeWP block editor panel not working correctly within widgets and site editor
Removal of lots of legacy admin assets such as images that haven’t been used for several versions
Confirms the plugin is tested up to WordPress 6.5

1.2.0

Synchronise design of listing screens with Pro add-on
Remove dependency on DataTable JS library
Minify CSS and JS throughout admin and frontend
Add Pro upgrade link to plugin listing screen
Simplify development dependencies; removing Gulp, using straight SASS
Add autoloader for newer functionality
Tweaks to CSS to bring consistancy across screens
Miscellenous text changes
Update license to GPLv3
Fix formatting of changelog

1.1.0

Mark Lead Scoring feature as available for upgrade
Changed layout of Block Editor panel to read better and be more accessible
Fix: Empty referrers are now allowed
Removed the wrapping <div>s that were appearing in replaced content causing potential layout issues
Removes addition of legacy classes on replaced content as not used
Tweaked admin styles around buttons
Fixed some pesky typos
Apply additional WordPress code standards on php files

1.0.1

Fix: Adjust script dependencies for block editor JS
Added Lead Scoring promo to dashboard
Updated readme

1.0

First public version of PersonalizeWP

0.9

Internal beta version of PersonalizeWP plugin